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Optimize Your Web Site for Search Engines
July 1, 2009
Whether your web site is brand new or ten years old, managing how it appears to search engines is crucial to its success. Here are the best recommendations:
1. Optimize your key words. Start with terms that people search most often for your organization. One way to guage search-term popularity is to use an online keyword tool designed to measure what general terms are searched for most often. Both the Google Keyword Tool and the SEO Book Keyword Suggestion Tool can help you get a quick, accurate sense of the serach volume. Ultimately, it’s a numbers game. You need to optimize for terms that drive the highest traffic and are the most relevant to what your site offers.
2. Tweek Titles and URLs. Experts agree that your pages’ title tags should be central to your SEO efforts. When indexing content, search engines treat the words in these tags—the text that appears in the title bar visitors’ Web browsers—as the single most important element on a Web page. Load each title tag with keywords, and make every one of them on your site unique. Think of tags as being like the titles of hundreds of books that you’ve published and want potential customers to be able to find.
3. Spellings. Correct spellings and misspellings can work for you. Put in common typos to up your search response.
And of course, all this brings viewers to your web site, which should have solid content, design and architecture so that users will get the most out of it.
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